The Ultimate goal

At the factory, the nucleus of Ford SVT is a small cross-functional group of engineers, product planners, and marketing personnel who meet on a weekly basis. In creating its vehicles, SVT interacts with and draws heavily on the talents and knowledge of other driving enthusiasts at Ford who work in the key disciplines of design, product development, powertrain, manufacturing, and marketing.

Of the 4,800 Ford dealers in North America, fewer than 740 are certified to represent SVT. The annual commitment of these dealers to SVT includes in-depth technical seminars, training in customer-care techniques specific to the enthusiast driver, and instruction in car-control and performance driving. SVT certified Ford dealers are dedicated to creating a culture within their dealerships that is friendly to the knowledgeable driving enthusiast.

At the heart of the SVT philosophy is a deep commitment to skillful and enthusiastic driving. Every driver should be competent and responsible behind the wheel of a car, and SVT and SVT certified Ford dealers believe that drivers who want to extract the most pleasure from high-performance cars like the SVT Contour and its sibling, the SVT Mustang Cobra, should possess exemplary car-control skills. To foster this ethic, SVT offers new SVT owners a special discount at the Bob Bondurant School of High-Performance Driving. It’s the desire of everyone at the factory and at SVT certified Ford dealerships that SVT owners take advantage of this opportunity to hone their skills and knowledge of car control, not only because it will help make them better and safer drivers, but also because it will enhance the driving experience. And during 1997 and 1998, the Bondurant School will phase in the SVT Mustang Cobra as its primary training vehicle.

The ultimate goal of all efforts at the factory and at SVT certified Ford dealerships is to provide the enthusiast many years of enjoyable driving.